Privacy policy
Last updated: November 2, 2025
Galifornia Undies operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the "Services"). Our store is powered by Shopify, which helps us deliver the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or interact with the Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs our collection, processing, and disclosure of your personal information.
By using the Services, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect or Process
“Personal information” means information that identifies or can reasonably be linked to you. It does not include fully anonymized or de-identified data. Depending on how you interact with the Services and applicable law, we may collect or process:
- Contact details: name, address, billing and shipping addresses, phone number, email.
- Financial information: credit/debit card numbers, payment details, transaction information.
- Account information: username, password, preferences, settings.
- Transaction information: items viewed, added to cart, purchased, returned, exchanged, or canceled.
- Communications: information you include when contacting customer support or communicating with us.
- Device information: device type, browser, network connection, IP address, unique identifiers.
- Usage information: how you navigate and interact with our website and Services.
- Cookies: information to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.
Personal Information Sources
We may collect personal information:
- Directly from you when you create an account, make a purchase, or communicate with us.
- Automatically through cookies, devices, and interactions with our website.
- From our service providers who operate technology or process information on our behalf.
- From partners or third parties as permitted by law.
How We Use Your Personal Information
- Provide, tailor, and improve the Services. This includes processing payments, fulfilling orders, remembering preferences, sending notifications, managing accounts, enabling reviews, and customizing your shopping experience.
- Marketing and advertising. We may send promotional messages and show you personalized ads based on your interactions with the Services.
- Security and fraud prevention. We use your information to protect accounts, detect suspicious activity, and secure our platform.
- Communicating with you. We provide support and maintain our relationship with you.
- Legal compliance. We may use information to comply with laws, respond to legal requests, or enforce policies.
How We Disclose Personal Information
We may disclose your personal information:
- To Shopify, vendors, and service providers (IT, payment processing, fulfillment, storage, analytics, customer support).
- To business and marketing partners for advertising. You may opt out of targeted advertising here.
- When you direct or consent to disclosures, such as shipping or social media integrations.
- To our affiliates or corporate group.
- For business transactions (e.g., mergers), legal obligations, or to protect rights and safety.
Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Shopify may use your interactions across Shopify-powered stores to enhance its services. In these cases, Shopify is responsible for responding to privacy rights requests regarding data it processes. Learn more in the Shopify Consumer Privacy Policy or exercise rights at the Shopify Privacy Portal.
Third-Party Websites and Links
Our Services may link to third-party websites. We are not responsible for the privacy or accuracy of those sites. Review the privacy policies of any third-party platforms you visit.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the legal age of majority. If we learn that a child has provided personal information, we will delete it upon request.
Security and Retention of Your Information
No security system is perfect. While we take reasonable measures, we cannot guarantee absolute security. Retention varies based on legal requirements, account needs, and business purposes.
Your Rights and Choices
You may have rights depending on your location, including:
- Right to access/know your personal information.
- Right to delete personal information we maintain.
- Right to correct inaccurate personal information.
- Right to portability of your data.
- Right to opt out of sale or sharing for targeted advertising. Exercise this at this link.
- Manage communication preferences via the unsubscribe link in emails.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We may need to verify your identity before processing requests.
Complaints
If you have concerns about our data practices, please contact us. You may also have the right to appeal decisions or file complaints with your local data protection authority.
International Transfers
We may transfer, store, and process personal information outside your country. For transfers from the EEA or UK, we rely on standard contractual clauses or equivalent mechanisms.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will post updates here and adjust the “Last updated” date accordingly.
Contact
For questions or to exercise your privacy rights, email us at admin@galiforniaundies.com.
